This will hide itself!
By Te Hana Goodyer
THIS WEBSITE IS DEDICATED TO BOOSTED CROWDFUNDING CAMPAIGN. LEARN MORE.
EXHIBITION
$
TYPEFACE
WHAKAPAPA
WEARABLES
CROWDSOURCING
MOMENTOS
TYPEFACE
$
WEARABLES
WHAKAPAPA
EXHIBITION
MOMENTOS
Kia ora, I'm Te Hana Goodyer – a Māori creative exploring how whakapapa can be expressed through design.
Background
In my whānau, our whakapapa comes through a female line. Because of that, many of us carry different surnames, often Pākehā names. For example – I'm a Goodyer, my cousins are Aspinall, Adams, Hings and so on.
This makes it difficult to represent our shared identity as whānau.
I developed 3 distinct modular characters for my whānau
Proof of concept
For our whānau – W, H, T, represent the first letter of tūpuna names that associated with our whānau trusts looking after our whenua.
By also overlaying the whenua names onto these characters – and stacking them, we were able to express individuality and acknowledge shared connection – making use of type and symbology in a systematic format.
These glyphs form the foundation of a modular system and mark the beginning of a new typeface.
The kaupapa, Tātai
– A Whakapapa Glyph System
Design research project
Tātai is a design-led research project focused on creating a Te Ao Māori-inspired glyph-based type system. Using the familar Latin-script 26 character alphabet, but visually referencing natural Toi Māori forms.
— something that whānau can use as free, creative and accessible way to acknowledge their whakapapa, whenua, and connections.
Proposed deliverables
if successfully funded
Help fund this design research project
With your support
I’ll develop the glyph system, create wearable forms for whānau, and exhibit the work as a sculptural piece celebrating connection.
My target is $3000.
3 ways you can support the kaupapa
Sponsorship
Become a named sponsor of the creation of a specific character.All you have to do is:
+ Donate $100.
+ Pick a character that's available below from the images below;
+ Write which letter in a private message (when you donate)
For example you could choose:
– A-Z characters (26)
– Ā Ē Ī Ō Ū (5)
– 0-9 (10)
Limited range. First in, first served.Donation
All donation amounts welcome.
Nau mai, haere mai.Share
Let your friends or whānau know about this kaupapa, who you think will be interested.
Example of letters
currently designed
Available letters
to sponsor
Available macrons
to sponsor
Available numbers
to sponsor
Tautoko the kaupapa
All donation amounts welcome.
Nau mai, haere mai.
Project timeline
Mar '26
Application
for Boosted is successful.
Apr '26
Seed funding
begins with a target to get the word out.
May-Jun '26
Crowdsourcing
with a target of $3000 in 1 month.
Jun-Aug '26
Typeface development
to craft Tātai.
Sep-Oct '26
Whānau event
gathering and T-Shirts given out.
Nov-Dec '26
Exhibition
held to showcase the journey.
Ngā mihi nui
You made it this far
Please share this kaupapa with like minded businesses or individuals. It goes a long way.
Contact me
tehanagoodyer@gmail.com
This will hide itself!
By Te Hana Goodyer
THIS WEBSITE IS DEDICATED TO BOOSTED CROWDFUNDING CAMPAIGN. LEARN MORE.
EXHIBITION
$
TYPEFACE
WHAKAPAPA
WEARABLES
CROWDSOURCING
MOMENTOS
TYPEFACE
$
WEARABLES
WHAKAPAPA
EXHIBITION
MOMENTOS
Kia ora, I'm Te Hana Goodyer – a Māori creative exploring how whakapapa can be expressed through design.
Background
In my whānau, our whakapapa comes through a female line. Because of that, many of us carry different surnames, often Pākehā names. For example – I'm a Goodyer, my cousins are Aspinall, Adams, Hings and so on.
This makes it difficult to represent our shared identity as whānau.
I developed 3 distinct modular characters for my whānau
Proof of concept
For our whānau – W, H, T, represent the first letter of tūpuna names that associated with our whānau trusts looking after our whenua.
By also overlaying the whenua names onto these characters – and stacking them, we were able to express individuality and acknowledge shared connection – making use of type and symbology in a systematic format.
These glyphs form the foundation of a modular system and mark the beginning of a new typeface.
The kaupapa, Tātai
– A Whakapapa Glyph System
Design research project
Tātai is a design-led research project focused on creating a Te Ao Māori-inspired glyph-based type system. Using the familar Latin-script 26 character alphabet, but visually referencing natural Toi Māori forms.
— something that whānau can use as free, creative and accessible way to acknowledge their whakapapa, whenua, and connections.
Proposed deliverables
if successfully funded
Help fund this design research project
With your support
I’ll develop the glyph system, create wearable forms for whānau, and exhibit the work as a sculptural piece celebrating connection.
My target is $3000.
3 ways you can support the kaupapa
Sponsorship
Become a named sponsor of the creation of a specific character.All you have to do is:
+ Donate $100.
+ Pick a character that's available below from the images below;
+ Write which letter in a private message (when you donate)
For example you could choose:
– A-Z characters (26)
– Ā Ē Ī Ō Ū (5)
– 0-9 (10)
Limited range. First in, first served.Donation
All donation amounts welcome.
Nau mai, haere mai.Share
Let your friends or whānau know about this kaupapa, who you think will be interested.
Example of letters
currently designed
Available letters
to sponsor
Available macrons
to sponsor
Available numbers
to sponsor
Tautoko
the kaupapa
All donation amounts welcome.
Project timeline
Mar '26
Application
for Boosted is successful.
Apr '26
Seed funding
begins with a target to get the word out.
May-Jun '26
Crowdsourcing
with a target of $3000 in 1 month.
Jun-Aug '26
Typeface development
to craft Tātai.
Sep-Oct '26
Whānau event
gathering and T-Shirts given out.
Nov-Dec '26
Exhibition
held to showcase the journey.
Ngā mihi nui
You made it this far
Please share this kaupapa with like minded businesses or individuals. It goes a long way.
Contact me
tehanagoodyer@gmail.com
This will hide itself!
By Te Hana Goodyer
THIS WEBSITE IS DEDICATED TO BOOSTED CROWDFUNDING CAMPAIGN. LEARN MORE.
EXHIBITION
$
TYPEFACE
WHAKAPAPA
WEARABLES
CROWDSOURCING
MOMENTOS
TYPEFACE
$
WEARABLES
WHAKAPAPA
EXHIBITION
MOMENTOS
Kia ora, I'm Te Hana Goodyer – a Māori creative exploring how whakapapa can be expressed through design.
Background
In my whānau, our whakapapa comes through a female line. Because of that, many of us carry different surnames, often Pākehā names. For example – I'm a Goodyer, my cousins are Aspinall, Adams, Hings and so on.
This makes it difficult to represent our shared identity as whānau.
I developed 3 distinct custom characters for my whānau
Proof of concept
For our whānau – W, H, T, represent the first letter of tūpuna names that associated with our whānau trusts looking after our whenua.
By also overlaying the whenua names onto these characters – and stacking them, we were able to express individuality and acknowledge shared connection – making use of type and symbology in a systematic format.
These glyphs form the foundation of a modular system and mark the beginning of a new typeface.
The kaupapa, Tātai
– A Whakapapa Glyph System
Design research project
Tātai is a design-led research project focused on creating a Te Ao Māori-inspired glyph-based type system. Using the familar Latin-script 26 character alphabet, but visually referencing natural Toi Māori forms.
— something that whānau can use as free, creative and accessible way to acknowledge their whakapapa, whenua, and connections.
Proposed deliverables
if successfully funded
Help fund this design research project
With your support
I’ll develop the glyph system, create wearable forms for whānau, and exhibit the work as a sculptural piece celebrating connection.
My target is $3000.
3 ways you can support the kaupapa
Sponsorship
When you donate $100, pick a character that's available below from;
– A-Z characters (26)
– Ā Ē Ī Ō Ū (5)
– 0-9 (10)
Limited range. First in, first served.
You'll get a shout-out + (around exhibit time).Donation
All donation amounts welcome.
Nau mai, haere mai.Share
Let your friends or whānau know about this kaupapa, who you think will be interested.
Example of letters
currently designed
Available letters
to sponsor
Available macrons
to sponsor
Available numbers
to sponsor
Tautoko the kaupapa
All donation amounts welcome.
Nau mai, haere mai.
Project timeline
Mar '26
Application
for Boosted is successful.
Apr '26
Seed funding
begins with a target to get the word out.
May-Jun '26
Crowdsourcing
with a target of $3000 in 1 month.
Jun-Aug '26
Typeface development
to craft Tātai.
Sep-Oct '26
Whānau event
gathering and T-Shirts given out.
Nov-Dec '26
Exhibition
held to showcase the journey.
Ngā mihi nui
You made it this far
Please share this kaupapa with like minded businesses or individuals. It goes a long way.
Contact me
tehanagoodyer@gmail.com